The Dallas Mavericks encourage local youth to dream big and help further their education both on and off the court.

The Mavs are helping people live healthy and happy lives in D-FW

by FWD>DFW | September 19, 2019

The Dallas Mavericks have taken the NBA’s national “This is Why We Play” campaign and used it to propel the vision of Mavs community efforts.  With a powerful declaration of purpose, the Mavs campaign puts the focus on fans.  

For them, it’s about basketball, of course. But, it’s also about so much more. They play for an inclusive, connected city. They play for a stronger North Texas. They play to give back.

“The Mavs are a family and we consider the community a part of that,” Mavericks veteran forward Dwight Powell said. “We’re all in this together. It’s important for our team to give back to all the fans and people who come to support whether we win or lose. For the players, we understand that none of us would be here without the support of so many mentors throughout our lives. We owe it to the children to pour out that same kind of love and respect into their lives whether it’s at events, games, community initiatives or camps. We love Dallas and consider it home.”

Through a wide variety of programs and initiatives, the Mavs organization strives to help people live healthy and happy lives, create bright futures through education, honor military and first responders, and build a better place to live. 

Just last season, the Mavs impacted the lives of more than 425,000 Dallas-area individuals through community involvement. They worked alongside troops to pack healthy meals for hungry families and built basketball courts for area organizations. They donated winter coats and Thanksgiving dinners to those in need and partnered with the Dallas Police Department for programs and events that show love and support to youth. They helped fans with health and wellness goals, integrated S.T.E.M. and entrepreneurship programs into schools, planted trees across the city, and so much more.

All of this is why the Mavs play. They play for the dreamers, the heroes, the future, the fighters, the changemakers, and for a better world.

They play for you, for all of us in D-FW.

“All of these groups represent such amazing stories of grit and determination,” said Katie Edwards, vice president of community relations and president of the Mavs Foundation. “The point of our work is to say ‘we see you; we care’.”

“For the Mavs, it’s all about the fans, the people we call our family, and the place we call home.  No matter how different we are, we can all come together to move our community forward. It’s bigger than just the game on the court. Our players care, our organization cares, and our fans care. Together, we can do some pretty incredible things.”

They Play for The Dreamers

The Mavs have been a key partner in supporting educational efforts across D-FW. They encourage local youth to dream big and help further their education. With back-to-school donations, the Mavs Reading Challenge with local libraries, the annual high-school essay contest as part of the Black History Month Challenge and the Science of Basketball, which promotes STEM learning (science, technology, engineering, and math) through basketball, the Mavs are building leaders for tomorrow.

They Play for The Heroes

Annually, the Mavs honor those who serve with celebrations and programs for our military and first responders through fundraising events including Seats for Soldiers, which has given thousands of wounded service members courtside seats over the past 14 years. Also, Hoops for Troops, in partnership with the NBA, is a week-long celebration and collaboration with local active military troops and veterans.

They Play for The Future

The MavsFIT initiative incorporates the Mavs Basketball Academy, Jr. NBA, and numerous other free basketball clinics and health and wellness programs for kids who would not otherwise have access. Every year, the Mavs Foundation also refurbishes or replaces existing basketball courts or gyms in need of repair at local nonprofits or community organizations, in order to encourage healthy living and provide a safe place. More than 25 of these courts exist throughout North Texas.

They Play for The Fighters

During the holiday season, the Mavs host multiple events that give back to those in need across D-FW, including the homeless and hungry, foster kids, and survivors of domestic abuse. Events such as Dinner with Santa for 50 homeless children, the Mavs Turkey Giveaway, and the Winter Warm Up, which delivers coats to the homeless, along with other player initiatives spread holiday cheer every year.

They Play for A Better World

The first of its kind across the NBA, the Trees for 3s program plants a tree for every 3-pointer scored at home. More than 3,000 trees have been planted in the past nine seasons to create a greener and more sustainable environment. By integrating educational components for schools receiving trees, the initiative also helps the next generation understand how they can be a part of making the world a better place to live.

They Play for The World-Changers & Community-Shakers 

The Mavs Foundation, a private 501(c)(3) foundation, is dedicated to building a stronger community by empowering youth, women, and families in need through financial support, advocacy, and service. The annual Mavs Ball raises funds explicitly for this purpose. The 2019 gala raised $1.3 million. Also, the Mavs Foundation has granted more than $500,000 in funds to nonprofit organizations in 2019, including CitySquare, Community Partners of Dallas, Dallas 24Hour Club, Essilor Vision Foundation, Hope Supply Co., Hunger Busters, Jonathan’s Place, KidsU, Leukemia Texas, Mission Possible Kids, POETIC, S.M. Wright Foundation, Voice of Hope, and YMCA Waxahachie.

They Play for You

Fans are integral to driving everything the Mavs do — both on and off the court. The team plays for everyone who supports the community. They play for D-FW. They play for you.

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